Nature and man united
A special highlight: the focus on nature in all areas - from the choice of building materials such as sheep's wool insulation to the products manufactured on site. A principle that consistently pursues the ecological approach of the Green Earth World - bringing nature and people together.
In the picturesque heart of the Almtal valley in Pettenbach lies the Grüne Erde Welt - an innovative centre of the Austrian company Grüne Erde, which focuses on a holistic combination of nature, production and sales.
The vision of an ecological, sustainable life is brought to life over an area of 9,000 square metres. The aim is to integrate nature into every step of the production process - from the origin of the raw materials to the manufacture and sale of the products. Visitors can follow the entire journey of the organic products and experience how the philosophy of being close to nature and conserving resources is put into practice.
In the midst of nature, the Grüne Erde Welt shows how sustainable craftsmanship comes to life - with open workshops, lovingly designed products and an organic bistro to savour.
Realised by:
Building owner / client
Grüne Erde GmbH
www.grueneerde.com
Architects
Prof. Klaus K. Loenhart and Dipl.-Ing. Klaus Landerl
Architectural office ARKADE ZT GmbH
www.arkd.at
Picture credits:
© Grüne Erde GmbH
» We didn't just want to use the latest technologies, but deliberately looked for simple, natural solutions, just as we do with our products. "
Reinhard Kepplinger
Owner & Managing Director Grüne Erde
The architecture of Grüne Erde Welt blends harmoniously with the surrounding nature: green courtyards, light-flooded buildings and open spaces create a soothing feeling that visitors experience as a natural oasis. Outside, colourful meadows and gardens invite you to pause and linger.
The entire building was constructed to the highest ecological standards using natural, regional building materials and relies on geothermal heating and solar energy.
With natural building materials and a total of 2,840 m² of sheep's wool insulation in the walls and roof area, the building is a zero-energy structure that is not only climate-neutral, but also particularly energy-efficient. The use of sheep's wool instead of mineral wool saves 45,603.8 kg CO2-eq. The symbiosis of nature and architecture can be experienced in a unique way - a place where the values of Grüne Erde can be felt in every (woollen) fibre.
